For Valentine’s Day 2018 we developed together with the agency BBDO Argentina a chat that allowed sending spicy encrypted messages. This way, if someone looked at your cell phone when you received the message, they could not understand its meaning.
What did we do?
Interface simulates translator
Random phrases
Fast viralization
With peaks of 100 thousand people per minute, more than 75 thousand spicy messages were sent between 50 thousand couples, generating repercussions in the Argentine press.
The process
Couples have their own languages through which they express their desire. To help them we created a platform that simulated an online translator.
The user entered the spicy phrase they wanted to send to their partner, and the translator masked it by generating another random phrase that was received by the recipient via WhatsApp, Facebook Messenger or Twitter. In order to translate the real message, the person had to enter it into the translator, and could choose to respond in the same way.
