The city of Paraná in Entre Ríos, Argentina is one of the new destinations preferred by tourists from Argentina, Paraguay and Uruguay.
EMPATUR (Ente Mixto de Turismo) and the Secretariat of Tourism of the Municipality of the City of Paraná called us to update the digital communication strategy for 2018.
Focusing on the creation of new content, audience analysis and a new message, we worked to create new experiences in networks that persist over time, reflecting the virtues of this riverside destination with beaches, gastronomy and history. We create a series of content mixing audiovisual, immersive and photography that reflect each value.
Paraná’s kitchens are one of its great attractions. With a “Tasty style” format we started to produce short videos to show the goodness of each place, we invite you to watch the step by step of the recipes!
Taking advantage of a new functionality in Facebook, we made publications with interactive 3D objects. We designed and created an interactive alternative focused on children and youth.
Using 360° cameras we create different types of interactions for both those who have VR devices and those who do not. It is one of the most played content on Instagram.
We built an immersive web tour to show each of the special places in the city. When we enter we can tour and know the tourist sites as if we were there.
At the end of the process after Easter, the results made Paraná’s digital communication spaces acquire their own personality and were in action at all times to become an instant reference for tourists on their trips to Entre Ríos.
