Those who followed VTR’s live transmission of the festival using the first web augmented reality experience participated in a contest. The winners won 2 VIP passes for the 2020 edition.
Lollapalooza Chile has unforgettable moments.
How did the participants play?
We created a website with augmented reality so that anyone with a cell phone could play. Each participant was identified with Facebook or Twitter, and this info was registered in a CMS to be used later.
Try it now
1. Enter http://bit.ly/lolla-ar-game with your cell phone using Chrome or Safari.
2. Accept camera permissions.
3. Scan the 3 codes below.
Augmented Reality
Webapp
Massive Use
After registering, the game began: while watching the Lolla VTR broadcast on mobile, tablet, smart tv or web streaming, they had to scan the VTR logos which appeared during the festival broadcast, adding points to participate in the raffle.
The production
During the previous days we worked together with the streaming production team to test the codes. They are images that can be easily integrated into the broadcast, which made for a quick test and achieved great acceptance with the team. During the broadcast, the team only had to set up the output schedule and place the codes at established times.
Viralization
In networks, we work with partners to generate stories that drive traffic.
The experience had:
40160 visitors
11374 inscriptos
4010 participated
VTR Logos on Transmission
Friday 2 Logos 14h / 18h
Saturday 5 Logos 16h / 17h / 17h x 3 / 20h
Sunday 3 Logos 12pm / 2pm / 3pm
94.7% mobile traffic.
100% up traffic*.
* website never crashed or showed downtime errors.
29.11 % of the registrants managed to perform at least 1 scan.
65.78 % of registrants managed to make at least 5 scans.
75% of the registrants returned the next day to continue scanning.
