LUMI UV Digital Presence

Branding and digital presence for product launch

What did we do?

We were invited by a new startup from Paraná, Entre Ríos province, to accompany the launch of their product. LUMI is a mobile air and surface disinfection equipment that uses the germicidal effect of UV-C light. We worked from the creation of naming and logo to the implementation of their website.

This was a very important project for us since it is supported by the provincial government, and its operation has been certified by the National Institute of Industrial Technology (INTI) as effective in reducing the rate of hospital-acquired infections, eliminating viruses and bacteria.

Naming

Branding

Strategy

The first step was to learn about the characteristics of a product that was being developed simultaneously with our research. Knowing its own and comparative advantages, we created the brand universe based on marketing and business objectives, in the short and long term.

Social Media

LUMI distinguishes itself from other similar products in its low production costs, which allows hospitals and other high-traffic places to be equipped with a careful investment. This is one of the characteristics that we took into account when designing a launching strategy in networks, which we accompanied with video design and production.

Institutional Design

We generated different assets seeking to reflect LUMI’s identity in physical supports (cards, user manuals, posters, stickers for product branding) and digital (signatures, sales brochures).

Responsive Website

When approaching the development of the website we thought of a design that would reflect the launch of a product that was not manufactured until 2020 in Argentina. That is why we worked on an interactive 3D model that points out the features of the first version of LUMI. The site developed in WordPress is easy to manage, which allows to keep the contents updated as the startup grows.

Video launch

We highlighted the different uses and characteristics of the product, as well as the effect of ultraviolet light. The video served as a source of information to clarify doubts about the efficacy and scope of its germicidal effect.

Watch Video

The Lumi UV product was born as a technological solution against COVID 19, to join the efforts of different institutions in the disinfection of their facilities. In the midst of the pandemic, it was critical to have the brand elements that would identify it in order to reach all parts of Argentina quickly. That is why our efforts were focused on the creation of naming, logo and a provisional landing page in record time, with which they were able to start spreading the news in the media.